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The Iconic’s wellness portal proves shopping truly is good for you

Retail therapy that makes you happier and healthier.

Known for giving the people what they want, etailer THE ICONIC yesterday unveiled a new shopping destination – the wellness portal.

And it is the stuff of your Goop-iest dreams! Think face roller, light therapy devices, sex toys and supplements all aimed to make you happier and healthier.

What’s refreshing is that the wellness portal takes a holistic approach to wellbeing. It’s not just some Epson salts and face masks, it looks at sexual wellness (selling toys and tools), beauty (light therapy and jade rollers), inner health, aromatherapy and personal care.

Leading brands such as The Healthy Chef, Vida Glow, Foreo, Bondi Air Co, Gaiam, Salt By Hendrix, Shhh Silk and Biologi are all there.

We also love that it offers convenient access to eco friendly sanitary pads and period undies. Further to this, customers looking to make more sustainable wellness purchase choices can use the considered edit, to filter products and brands that align to select sustainability values.

“With increased time spent at home an ongoing reality for so many of us, now is a perfect opportunity to stock up on self-care essentials and take advantage of all of the intelligent and exciting products emerging across the wellness space, ” says wellness category manager at THE ICONIC Peri-Jane Crosby.

“[This is] a new way to shop a curation of cult international and local wellness brands, complete with seamless delivery to their door.”

The goods

“We’re seeing our customers seek out innovative products where they can replicate in-salon experiences themselves, such as the PEPPY CO LED Light Therapy Mask. This product has fast become a must-have across our wellness assortment, with it not only simple to use, but most importantly offering proven and visible results,” Crosby adds.

“Another top-seller shoppers are gravitating towards to get that DIY salon experience is our range of FOREO tools, in particular the FOREO IRIS Eye Massager.”

We’ll take one of each.

What THE ICONIC’s wellness category manager is buying:

#1 ECO. MODERN ESSENTIALS ECO. Bliss Diffuser & Best-selling Blends Collection

“While I have been working from home all day, it’s a godsend for replicating a spa-like zen atmosphere. I particularly love playing around with different scents to differentiate between day to night, perfect for when you’re spending increased time at home! When it does come time to switch off, my favourite is the lavender-infused sleep blend to help wind down after a long day.”

#2 SHHH SILK Silk Pillowcase

“It’s working wonders for looking after my hair and skin overnight.”

#3 KISSED EARTH Brilliance Unflavoured supplement and THE HEALTHY CHEF Organic Pea Protein in Vanilla

“I am a sucker for a good supplement, so this is a category on THE ICONIC’s new wellness destination I’m particularly excited about. My top picks include the collagen powder from KISSED EARTH Brilliance Unflavoured, which I add to morning coffee as a AM ritual. For a delicious smoothie on the go, I can’t go past THE HEALTHY CHEF Organic Pea Protein in Vanilla, add pear and kale, and you’re set.”

Need more shopping inspiration? Here are the to 10 trending wellness buys at THE ICONIC right now:

  1. SHHH SILK Silk Face Covering Mask
  2. PEPPY CO LED Light Therapy Mask
  3. ECO. MODERN ESSENTIALS ECO. Bliss Diffuser & Best-selling Blends Collection
  4. SALT BY HENDRIX Gua Sha – Rose Quartz
  5. FOREO Luna 2 Facial Cleansing Massager – Combination Skin
  6. THE SEEKE Rose Quartz Face Roller
  7. BUTT NAKED The Goddess
  8. KISSED EARTH Brilliance Unflavoured – 180g
  9. BEAUTY BOOSTERS The Complete Collection
  10. LEIF PRODUCTS Two Hands – Buddha Wood LGE

Say hello to the bike that will turn your lounge room into a spin studio. Then check out the three top-selling mascaras at Sephora.

All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.